Marketing the Third Reich : persuasion, packaging and propaganda

This book examines the connection between a mass culture and a political movement; and argues that the culture of consumption influences, even contaminates, politics - and that the two spheres affect each other, a consumerised politics and a politicised consumption. Thus Nazism functioned as a brand, and almost everything it did had a persuasive purpose. And with obvious parallels drawn between Adolf Hitler's use of the living theatre of politics then, and our public-political dramaturgy to-day, between his lies and our post-truth, the book leaves us with a frightening question: Was Adolf Hitler ahead of his time? Ultimately the concern is with the 'engineering of consent'- with how public opinion can be created, and governments made, via advanced tools of persuasion migrated from the consumer economy. Includes bibliographical references and index. xiii, 290 pages : illustrations ; 24 cm.